How the virtual world will define the future and benefit the MICE sector.

Virtual reality is becoming more common in the events and meetings industry and it has a great ability to simulate live experiences. People can learn about, explore and see things up close that they would otherwise have to travel far and wide for. Everybody prefers experiences instead of watching. 

For example therapists are using it to help patients with phobias or businesses can use it to provide virtual tours or to allow customers to test products.

For events and meetings anyone can use it from anywhere in the world, including the comfort of their home, eliminating expensive travel and venue costs.

immerse users in a virtual world that is extremely realistic, making users feel like they are really there. The value of virtual reality resides in elevating the user’s participation. 

The events sector has many different topics and they all can totally be adapted to a Virtual reality event where everybody can feel even more comfortable than a physical one.. 

In some cases virtual reality can replace in-person events; at other events, it can be complementary. meetings will increase and eventually may be the vast majority of meetings.